Express launches mobile back-to-business campaign

While other retailers are winding down back-to-school promotions, Express (NYSE:EXPR) is launching a back-to-business promotion that leverages mobile technology to promote menswear.

The retailer has partnered with GQ magazine for the second iteration of the promotion. Back-to-Business 2.0 pairs customer participation with a sweepstakes that will award one of four featured entrepreneurs a grant from Express to grow their business.

Shoppers are invited to vote for their favorite entrepreneur via SMS and enter for a chance to win a trip to New York City, a visit to the GQ offices and a $1,000 Express shopping spree.

The first execution appeared in the April 2014 issue of GQ and profiled three business partners, Columbia MBA graduates and co-founders of Perk.La, a members-only student discount website.

Express is using a solution by Iris Mobile and, in March, utilized the company's RMM technology to deliver a mobile-based scratch-and-win sweepstakes at the grand opening of its flagship store in New York City's Times Square.
For more:
-See this Express press release

Related stories:
Express CEO Michael Weiss to retire in 2015
Express to close 50 stores after poor quarter
Express opens first of 30 planned factory outlets
Express pours high-tech investment into Times Square store
Williams-Sonoma has record holiday, credits omnichannel strategy

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