EVINE Live Inc. Names Penny Burnett as Chief Merchandising Officer

MINNEAPOLIS, MN--(Marketwired - Apr 15, 2015) - EVINE Live Inc. (NASDAQ: EVLV), a digital commerce company formerly known as ShopHQ (www.evine.com), announced today that Penny Burnett has been named Senior Vice President & Chief Merchandising Officer, starting April 20. Burnett will report to Mark Bozek, CEO of EVINE Live Inc. Burnett brings more than 20 years of merchandising experience to EVINE Live including traditional retail experience as well as merchandising and brand development consulting.

"I believe Penny's strong track record building businesses across broad categories of product positions her well to lead EVINE Live's efforts to expand our roster of proprietary brands and diversify our product mix," said Bozek. "Penny's retail and wholesale experience and her proven ability to drive both top line sales and profit should further our growth strategy."

"I could not be more thrilled to join the EVINE Live family. As a merchant, it's exciting to join a company distinguished for its vibrant approach to a wide range of products," said Burnett. "The future of EVINE Live is very exciting and I'm looking forward to joining a top-notch leadership team in such a dynamic organization poised for growth."

Burnett served as Vice President of Merchandising for Global Brands Group (a member of the Fung Group) for five years where she directly managed the merchandising strategy for new acquisitions and oversaw merchandising for the Kids' and Young Men's businesses. Prior to that, she was the Vice President of Sales and Merchandising for Guggenheim Partners on the Lionel brand and held key merchandising roles at both Macy's and Target Corporation. She will be relocating to the company's headquarters in Minneapolis.

About EVINE Live Inc.

EVINE Live Inc. is a digital commerce company that offers customers multiple ways to shop and interact via TV, online and on mobile devices in the merchandise categories of Home, Beauty, Health & Fitness, Fashion & Accessories, Jewelry & Watches and Consumer Electronics. Under the leadership of Mark Bozek, who took over as CEO in June 2014, the Company has begun its repositioning to a true digital commerce company. EVINE Live has access to 88 million cable and satellite television homes and also is available nationwide via live streaming at www.evine.com. Effective November 2014, the Company's name changed to EVINE Live Inc. and its NASDAQ trading symbol changed to EVLV.

Please visit www.evine.com/ir for more investor information.

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