Evine Live hires Penny Burnett as SVP, chief merchandising officer

Digital commerce company Evine Live, formerly ShopHQ, has hired Penny Burnett as senior VP and chief merchandising officer, effective April 20. She will report to CEO Mark Bozek.

Burnett has more than 20 years of experience with merchandising, both in traditional retail and with brand development and consulting.

"I believe Penny's strong track record building businesses across broad categories of product positions her well to lead Evine Live's efforts to expand our roster of proprietary brands and diversify our product mix," Bozek said in a statement. "Penny's retail and wholesale experience and her proven ability to drive both top line sales and profit should further our growth strategy."

She was previously VP of merchandising for Global Brands Group for five years, managing merchandising strategy for new acquisitions as well as the kids' and young men's divisions. Before that, she served as VP of sales and merchandising for Guggenheim Partners, working on the Lionel brand. She also held merchandising roles at Macy's and Target. Press release