The project Web site goes into some other interesting possible directions, such as smart-shelves that tell consumers "whether the product is available in the back-room or whether there is a joint/ personalized promotion" and "shelf replenishment practices that change based on real-time information about availability and product shortages." One of the tests includes "automatic discounting system for products--specifically, meat--that is nearing its (expiration) date."
European Union's SMART RFID Efforts Show Promise
An EU undertaking called the SMART project—set to start widespread testing in October—is getting good support with some creative efforts. It's looking at scenarios such as "if one product is selling well at store A but selling badly at store B, RFID-powered inventory systems could initiate the transfer of the product from one store to another," according to this ComputerWeekly story.