European Union Cracks Down On Inconsistent E-Commerce Experience

The European Union on Wednesday (Oct. 8 ) proposed E-Commerce rules for the 27 nations under its jurisdiction, but if accepted, these rules would likely be mirrored in Asia and North America.

Some of the rules, according to this International Herald-Tribune story, are that retailers must make product information available before a sale, guarantee delivery within a maximum of 30 days and allow a statutory 14-day 'cooling-off' period in which purchasers could change their minds and be entitled to full refunds within seven days if goods fail to arrive. And companies would be banned from delivering products different than those advertised.