eTail West Coverage

FierceMobileRetail is on the ground at eTail West 2014. Be sure to check back here throughout and after the show to make sure you don't miss any of the big news coming out of San Antonio.

Tuesday, March 4

AEO's lessons in 'not sucking'

It's not every day industry executives get candid about the mistakes they've made and lessons learned, but that's exactly what attendees got during a keynote session Tuesday at eTail West in San Antonio, Texas.

Finding the keys to omnichannel success often requires getting back to basics, building the foundation. "This is where we need to stop sucking," said David McBride, senior director of omnichannel analytics, American Eagle Outfitters. "This is not about a shiny object, fix the basics." Click here to read the full story

Rue La La makes sense of mobile

For flash sale site Rue La La, mobile solved a problem and today it comprises roughly half of the traffic to the online retailer.

"Rue La La was started selling limited time inventory, bringing mobile into the picture filled a need," said Gabriella Buerman, mobile product marketing manager, Rue La La. Buerman spoke as part of a panel discussion during eTail West in San Antonio, Texas on Tuesday.

Retailers, the panelists agreed, need to approach mobile from a solution standpoint. For Pinny Gniwisch, founder of online jeweler Ice, the platform provided ways for shoppers to try products that weren't available through a desktop, thanks to mobile's built-in cameras. Click here to read the full story

Wednesday, March 5

Connecting across devices is the opportunity for retailers, says MyBuys' Cell

Shoppers are asking to be engaged in every channel, but few retailers are actually doing so. It's the biggest opportunity for retailers in a multi- or omnichannel world.

This was the message at eTail West as Robert Cell, CEO, MyBuys, opened day two of the conference Wednesday.

Seventy percent of shoppers surveyed by marketers are asking to be engaged in every channel. They want relevant information: 75 percent like discounts, 74 percent want free shipping and 68 percent want to find the right product. Click here to read the full story

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