EMV to reach 59% of U.S. POS locations this year

It's getting better. Research firm Aite Group reports that 59 percent of all point-of-sale locations in this country will be EMV compatible by the end of 2015, according to a report at Pymnts.com. The payments industry has been concerned about the rate of retail adoption of EMV, but these results signal that merchants are starting to move faster on the new chip card technology, especially larger retailers. 

"It's good news that the pace of implementation has picked up," said Thad Peterson, senior analyst with Aite Group. "But when the liability shift occurs, nearly half of all merchants will be vulnerable to counterfeit card fraud, and the liability will be on them. Every organization in the payments space needs to increase its efforts to educate and inform the merchant community about the importance of moving to EMV chip and the value of implementing NFC." Story