Eddie Bauer opens holiday pop-up with Twitter-activated vending machine

Eddie Bauer announced the opening of a pop-up store in New York City that will be open through the holiday season. The store will convert to a permanent flagship and reopen in the spring of 2015.

"New York City remains the center of the retail industry, and a thriving community of outdoor enthusiasts. We are proud to serve as the city's premier retailer for quality outdoor adventure products," said Mike Egeck, CEO, Eddie Bauer.

To celebrate the opening, the original Eddie Bauer down suit, worn by Jim Whittaker, the first American to summit Mount Everest during his 1963 expedition, will be on display.

Also during the first two weeks of the store's opening, a Twitter-activated vending machine will be on display. The machine will dispense the brand's products, gift cards and discount promotions to customers who engage in social sharing while in the store using @eddiebauer and #liveyouradventure.

The pop-up opens Nov. 6 and will remain up until Feb. 14.

The brand is one of several that have recently announced they would open pop-up shops in time for the holiday season. Just last week, Target (NYSE:TGT) announced a host of holiday offerings including free shipping and a pop-up shop. And Amazon (NASDAQ:AMZN) recently announced that it would open pop-up shops in San Francisco and Sacramento. The e-commerce giant may not have plans to maintain physical stores permanently, but it gives the company extra leverage and shipping options for the upcoming holiday season.

For more:
-See this Eddie Bauer press release

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