Simon and eBay (NASDAQ:EBAY) announced the unveiling of Connected Mall, a new, interactive directory of stores. The Connected Mall went live at Stanford Shopping Center in Palo Alto, California, this holiday season and includes a smart directory developed by eBay. The service includes point-to-point navigation and personalized offers and deals.
The Connected Mall provides retailers with ways to encourage shoppers to visit their stores while also outfitting the stores with important customer feedback. Shoppers will get a more interactive and personal experience.
"Simon and the retail innovation division of eBay have been working on an exclusive basis in the mall space to enhance the shopping experience and provide retailers with a new and compelling way to engage shoppers," said Mikael Thygesen, Simon's CMO. "We're excited about our Connected Mall initiative with eBay. It's a great example of leveraging technology in a useful, relevant way in the mall environment, and we look forward to continuing to work with eBay on future initiatives."
The digital directory includes features such as a 72-inch, HD touchscreen; mall maps available in 3D with shopper orientation; an option to browse events, services, deals; a best-route map when a location is selected; a way to send directions to shoppers' mobile phones; deals of the day; and handicap features.
"EBay is revolutionizing shopping by bringing the best of digital technologies into the physical world. The 'Connected Mall' pilot with Simon provides shoppers with real-time retail information and deals that will shape mall traffic," said Steve Yankovich, VP of innovation and new ventures, eBay. "This eBay technology and others will continue to provide consumers with white glove retail shopping experiences."
Simon has been working on several projects with mall retailers this year that involve integrating technology with the shopping experience. Last month the mall operator partnered with Ziploop to offer consumers a mobile app that gets rid of the need for shoppers to carry paper, cards, coupons and certificates. And in the fall, Simon partnered with Refinery29 to launch "The Shopping Block" at six of its malls. The one-day pop-up mini-marketplaces are meant to capture millennials' attention and bring together online and offline shopping.
-See this Simon press release
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