EBay (NASDAQ:EBAY) announced the launch of Promoted Listings, a new store in which sellers can promote their products within related search results. Then, sellers will only pay eBay if a shopper makes a purchase.
Rather than being charged on a cost-per-click basis, sellers will only pay for Promoted Listings if and when a consumer makes a purchase from their eBay store after clicking on an ad, reported Marketing Land. The seller adds anywhere between 1 percent and 20 percent onto the final purchase price in order to pay eBay.
The ads are triggered based on data in a sellers' product feeds, such as brand names, universal product codes, etc.
Promoted Listings is only available to a select group of sellers in the United States, the U.K., Germany and Australia. However, eBay plans to expand the program later in the year, so sellers can add their names to a wait list.
The ads will run on desktops and eBay's iOS app, with the Android app slated for launch later this summer.
The launch comes on the heels of another eBay announcement that the company's branch in Germany is testing a membership program similar to Amazon Prime (NASDAQ:AMZN). The program, to be rolled out in the second half of the year, reportedly offers benefits for shipping and returns.
-See this Marketing Land article
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