EBay's PayPal Gets Into In-Store

EBay's PayPal is following the path set by other alternative payment players and is starting to appear in physical stores.

It's not a huge chain, but it's a start. Moosejaw Mountaineering and its seven stores will now accept PayPal and the chain is also starting to use in-store kiosks to display online customer reviews, according to this Internet Retailer story. Neither move is a first. BillMeLater is already inching into online payments, and the Fair Indigo chain in Wisconsin already started the kiosk-search-through-Web-customer-reviews effort last year. Still, any movement toward Merged Channel is welcome.