EBay Germany testing a version of Prime

The German branch of eBay (NASDAQ:EBAY) is currently testing a membership program similar to Amazon Prime (NASDAQ:AMZN). The program, to be rolled out in the second half of the year, offers benefits for shipping and returns.

Pricing has not yet been set, but some reports speculate that membership for eBay+ will range between $16 and $22 per year, reported The Street.

"Through this new program, sellers will have the opportunity to commit existing customers even more strongly to themselves and to gain new customers in addition," eBay Germany's director of communications Maike Fuest told The Street.

In order to participate in eBay+, retailers will have to maintain a status as a "top-rated seller," ship products quickly and offer free returns within up to a month after the purchase. How fast delivery will be is still unknown, but shipments should "usually" arrive the next day, according to the program's announcement page.

To help with shipping costs, eBay will offer discounts on selling fees to retailers.

EBay has thus far been unsuccessful in offering faster shipping. For instance, the company works with ShopRunner, a $79 service for unlimited, free two-day shipping, but the program has yet to take off.

For more:
-See this The Street article

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