EBay changes the way it rates sellers

EBay (NASDAQ: EBAY) will change the way it measures seller performance on its online marketplace, a move that promises to influence which online merchants achieve "top seller" status, and how high those retailers appear in eBay search results.

Among the main changes is that eBay will measure seller performance via a new measure called "the transaction defect rate." The single measure replaces four separate ones that covered the following areas: shipping charges, speed of delivery, seller communication and the accuracy of the product description. Under this new system, sellers with low transaction defect rates will end up with better positions in eBay search results. Story

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