EBay (NASDAQ: EBAY) has purchased PhiSix Fashion Labs, a San Francisco-based computer graphics company that has developed technology enabling customers to try on clothes virtually. EBay is planning to integrate the technology across many of its properties, including the marketplace, mobile apps and third-party retailers that use eBay Enterprise.
Terms of the deal were not disclosed.
PhiSix can create what it describes as "physically accurate simulations" of clothes using photos, pattern files and other sources to assist in determining garment behavior. Users can enter their basic body measurements and the system will recommend a size and generate a 3-D model which allows consumers to see how clothes fit, look and move.
EBay hopes that the virtual try-on features will reduce the hesitation that some purchasers face when deciding whether they should purchase an item without seeing it or trying it on.
PhiSix was founded in 2012, by Jonathan Su, a former Intel research scientist with a background in special effects who also worked at DreamWorks. Su will join eBay Inc.'s Innovation and New Ventures team as part of the takeover, along with his team of three members.
-See this PhiSix statement
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