Shoppers are expected to spend roughly $17.3 billion on Easter goods this year, a record amount according to the National Retail Federation's annual Easter Spending Survey conducted by Prosper Insights and Analytics.
Those celebrating plan to spend an average of $146 per person—the highest level in the 13 years the survey has been conducted, and up significantly over last year's $140.62 per person and $16.4 billion total.
"Retailers are beginning one of their busiest times of year and are more than ready as consumers shop for spring essentials," NRF President and CEO Matthew Shay said. "Shoppers will find promotions on a number of items on their lists, from Easter baskets to sports equipment, home goods, garden tools and more."
Shoppers will spend $5.5 billion on food, $3 billion on clothing, $2.7 billion on gifts, $2.4 billion on candy and $1.2 billion on flowers.
Discount stores are the most popular destination this holiday for 58.4 percent of shoppers, while 41.4 percent will go to department stores and 24.7 percent will shop at local small businesses.
Online shopping will be popular this Easter with 21.4 percent expected to shop online, up from 18.8 percent last year. Among smartphone owners, 22.8 percent will research products on their devices while 14.9 percent will use their phones to make a purchase.
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