E-commerce company Cuyana will test retail at a Los Angeles pop-up on Abbot Kinney Drive. The apparel and accessories retailer eased its way into the market after a small one-day preview in the city's The Grove shopping center back in June.
The retailer's success earlier this summer launched the idea for the Venice-area pop-up, which will runs through Oct. 25, Women's Wear Daily reported. If this new launch is also a hit, the location could pave the way for a permanent physical presence. The company also has one permanent brick-and-mortar store in its San Francisco headquarters.
"So The Grove was a very small and quick way for us to get our feet wet with L.A. and understand the market, and we quickly sensed the high demand and great following," Karla Gallardo, Cuyana founder and CEO, told Women's Wear Daily.
"So our next step is to do a pop-up and based on the experience that we create…we have plans to come back for more pop-ups and then eventually we will be able to open a permanent store. It all depends on what direction the company takes. But our goal is to eventually grow our retail presence in L.A."
The Abbot Kinney pop-up will carry totes, travel cases and silk apparel. The retailer will also sell regional brands including jewelry line Vrai & Oro.
The next pop-up is scheduled for New York during the holiday season.
Several successful brick-and-mortar retailers began as e-commerce companies that first tested permanent locations through pop-ups, including BaubleBar and Bonobos.
-See this Women's Wear Daily article (subscription)
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