E-Commerce: What Goes Up Must Come Down

New E-Commerce figures from e-Marketer show continued growth over the several years, but the rate of growth will quickly drop. The firm reported, for example, that last year's E-Commerce sales hit $127.7 billion, a figure that they are projecting to steadily rise to hit $218.4 billion in four years.

But the percentage of growth shows an opposite story, with last year's 19.8 percent growth dropping to 14.3 percent this year, 12.5 percent next year and down to 8.9 percent in four years. A senior analyst for eMarketer, Jeff Grau, said the declines were not necessarily horrible E-Commerce news. "A drop in the number of new online buyers is an inevitable sign of the maturation of the online retail channel," he said.