E-commerce to reach 1.6 billion shoppers by 2018

The number of online shoppers is expected to reach more than 1.6 billion by 2018, up 50 percent from 2013.

According to a United Nations report, last year the business of e-commerce was valued at $1.5 trillion worldwide, up $300 billion from 2013, reported Women's Wear Daily. And online sales are expected to reach $1.6 trillion in 2015.

Looking at data for 2013, 10 countries accounted for more than 80 percent of all online consumer sales, with the highest spend coming from the United Kingdom with a buyer's spending average reaching $4,874. Second highest was France at $3,688 per buyer; Japan at $2,171 per buyer; the United States at $1,975 per buyer; and China at an average of $1,111 per buyer.

In the United States, online hit retail records during last year's holiday season. For example, e-commerce sales reached $1.6 billion on Green Monday, up 15 percent from 2013. This day was only outpaced by Black Friday and Cyber Monday—which at $2 billion in sales is the biggest online spending day in U.S. history.

Looking at what consumers bought online, apparel was among the top five items in Asia and Oceania, Europe, North America and Latin America. An online survey last year of consumer buying intentions found that 57 percent of those in Asia and Oceania planned to buy apparel; 42 percent in North America; 34 percent in Europe; 28 percent in Latin America; and 28 percent in the Middle East and Africa.

For more:
-See this Women's Wear Daily article

Related stories:
Click-and-collect, technology fad or retail's savior?
Small retailers migrating from Amazon, eBay, Yahoo
Amazon to shut down Webstore
Green Monday sales up 15%, third busiest shopping day of the season
Cyber Monday heaviest online sales day in U.S. history

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