E-commerce startup Salsify adds VP of engineering

E-commerce technology startup Salsify has named Adam Ferrari as VP of engineering, responsible for leading and building the team that creates the Salsify platform and building out other technical capabilities.

Along with Salsify co-founder Jeremy Redburn and the rest of the executive team, Ferrari will drive product vision and further Salsify's technical brand, including its engineering blog.

Ferrari was CTO and a founding member of the technology team at Endeca Technologies, an information retrieval and analytics company, where he spent 12 years.

At Endeca, Ferrari drove the technology vision and strategy that brought together the best usability aspects of search and the analytical power of business intelligence. He also architected the Endeca Server, a highly optimized in-memory analytics engine.

Ferrari's research resulted in nine patented and patent-pending inventions in information retrieval, business analytics and database systems.

Following Oracle's acquisition of Endeca in 2011, he worked in the Oracle Business Intelligence Group and continued driving technology strategy and innovation.

For the past two years, Ferrari has served at CTO at Crisply, a machine learning startup focused on CRM analytics.