Looking at the first 36 days of November and December, comScore is reporting that U.S. e-commerce spending from desktop reached $35.4 billion, marking a 6 percent increase over the same shopping period in 2014. The stretch between Thanksgiving and Cyber Week included nine consecutive billion-dollar desktop shopping days for the first time ever in history.
The busy shopping season thus far does fall behind comScore's projected 9 percent growth; however, the stretch between Thanksgiving and Christmas includes an extra shopping day this year, plus a more favorable calendar, meaning that prediction might still come true, reported the comScore blog.
Cyber Week, beginning with Cyber Monday, finished with $9.7 billion in desktop spending, an increase of 7 percent from the same week in 2014. The five-day period was the first time this holiday season--the fourth time ever in history--to include five billion-dollar shopping days in a work week, totaling $7.8 billion.
And since Thanksgiving, online spending continues to grow, up 7 percent from 2013, compared to an increase of 5 percent in November prior to Thanksgiving.
Amazon is reaping the benefits of the online boom, as 35 percent of all Black Friday spending went to the marketplace on the pivitol shopping day.
"Online holiday commerce continues to perform very well through Cyber Week, and the holiday season remains on pace to reach our original forecast of 9 percent annual growth on desktop and 14 percent growth overall," said comScore chairman emeritus Gian Fulgoni. "Thanksgiving kicked off the heavy online spending period with nine consecutive days surpassing the $1 billion milestone on desktop. While the current week is experiencing a predictable mid-season lull in growth rates, we believe that next week – which is bookended with Green Monday and Free Shipping Day – should see a flurry of late-season activity online that will help make up a lot of ground for the season."
-See this ComScore blog
23% of shoppers buy on mobile in stores
51% of holiday shoppers will buy on Amazon
Amazon captured 35% of Black Friday sales
Holiday Web traffic peaked on Cyber Monday 2014
Cyber Monday heaviest online sales day in U.S. history