U.S. e-commerce sales are projected to rise 15.1 percent this holiday season, according to eMarketer's latest e-commerce and m-commerce forecast.
Ecommerce will generate an estimated $61.8 billion in sales during November and December, representing 23.5 percent of total e-commerce sales.
For the full year, U.S. e-commerce will generate $262.3 billion in sales, an increase of 16.4% over 2012 and slightly higher than last year's increase of 16.2%.
Mobile sales are the fastest-growing area of e-commerce sales, and will likely stay that way for the holiday season. M-commerce will generate $41.68 billion of the total $262.3 billion of e-commerce sales for the year, an increase of 68.2% from 2012, eMarketer projects. In 2013, mobile will account for 16% of total e-commerce sales.
By 2017, eMarketer predicts that m-commerce sales will exceed $100 billion.
For more, see:
This Forbes article
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