E-commerce has positive effect on H&M's November sales

November sales for H&M rose 10 percent in November, due in great part to the retailer's new online sales markets.

H&M started selling online in France, Italy, Spain and China this year, reported Bloomberg.

Sales in the third quarter rose $5.64 billion, with a boost from November sales. And revenue in the 12 months ending in November were up 14 percent.

E-commerce is "certainly having a positive impact on top-line growth this year," Jamie Merriman, an analyst at Sanford Bernstein, told Bloomberg.

Trying to expand its digital presence, H&M has invested heavily in its online operations since launching a U.S. shopping site just last year. In spring, the retailer announced the launch of e-commerce in France, which is the 10th market in which H&M has gone digital after Sweden, Denmark, Norway, Finland, Germany, Austria, the U.K., the Netherlands and the United States.

However, online success has not stopped the company's physical store expansion. Last week, H&M unveiled its new, four-story flagship in Milan in the Piazza del Duomo. With a direct view of the city's Duomo Cathedral, this marks the retailer's eleventh year in Milan and the city's sixth H&M store, Italy's 125th.

For more:
-See this Bloomberg article

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