Dyson to open second brick-and-mortar in London

Dyson plans to open its first U.K. brick-and-mortar store on London's Oxford Street. The British company known for its vacuum cleaners is reportedly creating an Apple-style retail store.

The London shop is going to be sleek and modern like the space in Tokyo, which opened in April, The Telegraph reported. Apple is well-known for designing modern, clean-lined stores with few color tones, set up to create a smoother shopping experience. Recently Apple Design Chief Jonathan Ive was asked to redesign part of the store to create a more luxurious atmosphere and VIP setting to sell the new Apple watches.

"We like people to get hands-on with our technology," said a Dyson spokesperson. "It's all about experience. We are looking at environments, like our Tokyo space, that allow us to explain our technology and hopefully enthuse people about science and engineering, too."

Dyson sells its products in more than 70 countries, This Is Money reported. Japan is the site of the first retail store and the company's second largest market.

For more:
-See this The Telegraph article
-See this This Is Money article

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