Dunnhumby partners with Aptaris for new promotions management tool

Dunnhumby is partnering with Aptaris to help retailers better manage and increase the relevance of promotional offers. The new partnership integrates dunnhumby science into the Aptaris solution for a single promotions management solution.

"The new combined offering allows immediate access to dunnhumby's data-driven customer intelligence," said Tom O'Reilly, CEO of Aptaris. "Retailers will be able to determine instantaneously if a 50 percent discount will have greater impact on their category than a buy-one-get-one promotion. The higher awareness of financial impact deeply ingrained into the retailers' existing processes will increase promotional funding and revenue." Announcement