Dunkin' Donuts seeks out public libraries, hotel lobbies for 'non-traditional' expansion plans

Dunkin' Donuts  (NASDAQ: DNKN) wants to move beyond its usual stand-alone store locations. The company said it would be seeking "non-traditional" locations in which to serve up donuts and coffee, including public libraries, casinos and hotel lobbies.

"Dunkin' Brands has been developing non-traditional locations with our partners for over 20 years, and 2013 has proven to be a strong growth year for us as we continue to expand to many opportune venues," said Grant Benson, CFE, vice president of global franchising and business development of Dunkin' Brands.

Dunkin Brands opened more than 50 non-traditional donut and ice creams shops in the U.S. in 2013. These locations include two new Dunkin' Donuts locations at Great Wolf Lodge resorts in Michigan and Virginia, the Barstow Station in California and 12 new Dunkin' Donuts airport locations. The company also set up shop at Capital One's corporate headquarters in Virginia and the West Palm Beach Public Library in Florida.

The company said it currently has over 600 non-traditional locations that allow the brand to connect with customers "wherever their busy schedules may take them."

For more:
-See this Dunkin' Brands press release

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