Dunkin' Donuts (NASDAQ:DNKN) CEO Nigel Travis announced the company's plans to expand into delivery as early as next year.
"Delivery is clearly a big opportunity," Travis told CNBC's "On the Money" in an interview. In addition, Travis announced that Dunkin' Donuts was privately testing mobile ordering and would probably launch the program publicly next year.
And don't forget curbside service, another avenue that the CEO himself is interested in pursuing for the brand.
Travis has run the company, which includes the Dunkin' Donuts and Baskin-Robbins brands, since January 2009. He now sees a need to serve consumers in a technology driven environment and feels pressure to keep pace, especially with the growing trend of convenience.
Although 60 percent of U.S. sales are still beverages, donut sales have been growing for the past 17 consecutive quarters, CNBC reported.
Starbucks is currently the leader of market share in the coffee and bakery segment, accounting for 35 percent, but Dunkin' Donuts is in second with 19.8 percent of the market share, according to IBISWorld.
A growing list of retailers are testing on-demand food delivery, including Starbucks (NASDAQ:SBUX) and McDonald's (NYSE:MCD).
Earlier this year, Dunkin' Donuts announced a deal to open more than 1,400 locations in China over the next 20 years. And in 2014, the retailer announced 20 new stores in Southern California under a multi-unit deal with two franchise groups. At the same time, Nigel announced a push into "non-traditional" locations to serve up donuts and coffee, including public libraries, casinos and hotel lobbies.
-See this CNBC article
Dunkin' Donuts to expand in China
Dunkin' Donuts seeks out public libraries, hotel lobbies for 'non-traditional' expansion plans
Can Dunkin' Donuts really reposition itself as a beverage chain?
Tim Hortons' CEO: We have to serve fast and move south
Starbucks sets record with $1.3 billion in sales of prepaid cards