Drybar integrates booking app into Fly service

Beauty blowout service Drybar is set to integrate two of its apps later this month: Dry on the Fly service, which brings Drybar's stylists to the client's home, and the company's booking system. The program will launch in Manhattan and plans to roll out to other markets soon.

"When we opened Drybar, there was always an option for women to book Dry on the Fly," founder Alli Webb told Women's Wear Daily. "We never put a lot of attention around it because we really felt women wanted to come into the shop for the experience." While Webb still believes in-store services are the most popular among customers, she acknowledges the growing demand for at-home service in New York.

For $75, tip included, a Drybar stylist goes to a customer's home, office, hotel or wherever requested. Similar to Uber, clients pay right from their phone and can see where a stylist is relative to their location using the mobile app.

"We can't open stores fast enough," said Webb. "We have eight right now in New York and we're opening four more by the end of the year. We hear so much that our clients will call all our locations and can't get in. But Dry on the Fly serves a purpose for when they can't get an appointment."

*This story was originally published in FierceRetail's sister publication, FierceMobileRetail.

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