While some merchants are debating if two clicks or taps are too much, Domino's Pizza (NYSE:DPZ) has simplified the ordering process even further in a single tweet, one that requires even less than 140 characters. Users just tweet a pizza emoji and one shows up at their door in 30 minutes or less.
Here's how it works: Users register a Twitter account and their most frequent order information, credit card and address. Then just tweet a pizza emoji to Domino's official Twitter account and Domino's does the rest. The service is available as of May 20.
"It's the epitome of convenience," Domino's CEO Patrick Doyle told USA Today. "We've got this down to a five-second exchange."
"There will be a day when typing on keyboards or with thumbs on mobile devices will come to a close; we want to be the ones who continue to advance the technology experience—hand-in-hand with our customers," Doyle said in 2014 at the launch of Domino's voice-ordering app.
Domino's has voice-activated order capabilities, and has apps integrated into Samsung Smart TVs, Ford Sync automobiles and Android-based smart watches. And while Domino's has not yet announced an app for the iWatch, the pizza chain has been among the early adopters of technology that facilitates the ordering and delivery of their products.
-See this Domino's announcement
-See this USA Today story
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