Domenico Vacca is creating a lifestyle concept development in Manhattan that will include 8,000 sq. ft. of retail space along with a cafe, barber shop, beauty salon, members-only club and private residences.
Located at 55th Street and Fifth Avenue, Vacca referred to the building as "a mecca of extravagance and comfort." The two-story retail space will carry Domenico Vacca's men's and women's accessories and apparel on the ground level, along with the cafe, modeled after an Italian cafe and bar, Women's Wear Daily reported. On the second floor, the barber shop and hair salon will be across from each other, and the DV Club will feature a private entrance and rooftop view of the city—only available to members who pay an annual fee.
"For the new retail space, I wanted to create a place that is not just a storefront but a destination that draws people in to connect, shop and relax, reviving the in-store shopping experience," Vacca told Women's Wear Daily.
Upstairs, there will be 30 luxury residences furnished and decorated by Vacca.
Domenico Vacca was founded in 2001 as a high-end fashion brand in the luxury market. Entering the United States in 2003, the brand of handmade clothing and accessories for both men and women currently has locations in New York City; Beverly Hills, California; Miami; Mayakoba, Mexico; Doha, Qatar; and Milan, Italy.
Although all not as extravagant, Domenico Vacca joins a growing list of retailers that are aiming to combine experience with purchasing in order to reinvent traditional shopping. For example, last fall Sandro opened The Workshop, which not only featured Sandro Homme products for men, but also served as a showcase for a rotation of contemporary artists. And earlier this year, AT&T turned its Michigan Avenue flagship in Chicago into a museum about the history of communication.
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