Dollar General rolls out digital couponing

Dollar General (NYSE:DG) announced a partnership with (NYSE:COUP) to roll out its new DG Digital Coupons program in more than 11,300 stores across 40 states.

"The DG Digital Coupon program provides our customers with an easy-to-use and convenient platform to use digital coupons toward our everyday low prices, helping them get the products they need at prices they want," said Todd Vasos, Dollar General's COO. "Understanding our shopper is utilizing digital and online technology to help save money, the completion of this project not only demonstrates our ability to deliver everyday value and affordable options to our customers, but also our commitment to help our customers save time and money, every day."

Through the new couponing program, Dollar General customers can sign up in stores or online using a numeric identification number—usually the customer's telephone number. Shoppers can then select coupons to be added to their profile, which will be automatically applied at checkout.

"We are thrilled that Dollar General has chosen to work with," said Steven Boal, president and CEO of "Our technology will deliver Dollar General shoppers highly relevant coupons in ways that many of today's shoppers now want them—via their phones. The whole experience makes saving money easier than ever."

In a recent study, Dollar General beat out Walmart (NYSE:WMT) and Family Dollar for the title of low-price leader. The retailer is also moving ahead with opening 700 new stores as sales trends improve.

For more:
-See this Dollar General press release

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