Dollar General (NYSE: DG) has launched a pilot program that adds gas stations to some of its stores, starting in Alabama.
The new station is located in Hanceville, Ala. at one of Dollar General's larger "Market" format stores, which combines a general merchandise store with a grocery store. The fuel station test run is part of a deal with Georgia-based Mansfield Oil, a provider of fuel supply and distribution services.
"Dollar General continues to innovate to provide convenience and value for our customers," said Rick Dreiling, chairman and CEO reports The Wall Street Journal. "This project to test a fuel offering is consistent with our strategy of continually looking for new and better ways to meet our customers' needs for value and convenience and enhancing our position as America's general store."
Both Dollar General and Mansfield Oil will review the success of the pilot project over the next year to determine if it will be expanded to other Dollar General locations.
For more see:
-This Wall Street Journal article
-This Convenience Store News article
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