Dollar General expanding digital coupon offerings

Dollar General (NYSE:DG) announced the launch of the Fast Way to Save program, which offers an additional $100 in digital coupon discounts.

The program, which runs through Nov. 15, uses Dollar General's digital coupon platform, powered by Coupons.com, and is offering customers ways to save additional money on popular brands.

"The new Fast Way to Save program provides customers an even greater opportunity to save money on a wide assortment of items and categories," said Dave D'Arezzo, Dollar General's executive VP and chief merchandising officer. "By utilizing the DG Digital Coupon program, customers have additional flexibility in choosing how they can save money in our stores and through this program they will have access to more than 130 new discounts and additional savings will be added weekly. Many of the offers are also exclusive to Dollar General customers, further demonstrating Dollar General's commitment to helping our customers Save Time. Save Money. Every day!"

It works by adding specialized coupons onto an already existing Dollar General coupon profile, either through a mobile device or through the retailer's website. When shoppers check out and sign in with their Dollar General Coupon 10-digit identification number, they will receive the selected discounts on qualifying purchases.

The program marks even more discount options for the retail leader. Dollar General recently bested Walmart (NYSE:WMT) for the title of low-price leader, according to a pricing study by Sterne Agee analyst Charles Grom.

Dollar General is in the midst of trying to acquire Family Dollar (NYSE:FDO). After an initial bid was rejected, Family Dollar sweetened the deal by offering $80 per share, in cash. The company also said it would promptly file for antitrust approval with the Federal Trade Commission. Thus far, Family Dollar has rejected all offers and said it will stick to its original deal with Dollar Tree (NASDAQ:DLTR) for $8.5 billion.

For more:
-See this Dollar General press release

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Family Dollar expands food assortment, lowers prices
Family Dollar COO Michael Bloom exits, Jason Reiser promoted to EVP, CMO
Family Dollar's earnings spike represents Dollar Stores' growth

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