Disney radically redesigned its retail stores in 2010. Four years later, the makeover is paying off. Stores in the U.K. have earned $761.6 million in revenue, up from $200.4 million in 2012.
Since the first Disney store opened in California in 1987, the network has grown to more than 40 outlets in the U.K., reported Forbes. The redesign, first initiated in California, was led by former board member and Apple CEO Steve Jobs.
Disney's new look is meant to model the theme park. Touch screens allow shoppers to select music and film clips to be displayed on enormous screens. Also, magic mirrors allow Disney's princesses to speak with kids, and Disney movies are projected on transparent screens that display fireworks at the end of each day. The store even features an open ceremony in which the first child in line to enter the store gets to turn a giant key in a fake lock.
Disney has invested $480 million in the global redesign, which it began introducing in the U.K. in 2010. Although the store's revenue is rising in the U.K., it has only finished in the black three times in the past decade and once since 2010.
Although there were some U.K. store closures in 2014, Disney spent $2.4 million on equipment, furniture, fittings and construction on existing stores. This included building a Disney concession inside of London's Harrods department store. In the U.S., concessions like these can be found in 565 JCPenney stores.
To add to the makeover, stores will now be equipped to accept mobile payments from the new iPhone 6 and 6 plus. Disney is one of the original big-name retailers that has signed on to accept customer payment through Apple Pay.
-See this Forbes article
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