DirectBuy launches members-only app

DirectBuy has released a native app that lets members shop from mobile devices and has a mobile visual search feature. 

The My DirectBuy app for iOS and Android allows DirectBuy members to search for products, browse promotions, and place and track orders on the companion My DirectBuy website.

It also incorporates one of the hottest features in retail today: mobile visual search.

The "I Want That!" feature allows members to upload product photos taken from pretty much anywhere—the internet, a hotel lobby, a home or a magazine—to receive details on DirectBuy's exact or similar product offerings. Product recommendations are usually delivered by the Concierge Shopping team to members within the hour.

DirectBuy's I Want That! feature

"It was important we focus on mobile to further enhance shopping experiences since nearly half of our members use mobile devices to shop our merchandise," said Ted Fay, senior director of digital marketing for DirectBuy. "Our mobile shopping app gives members instant access to DirectBuy's savings, service and selection, and allows us to always be where the member may need us."

The members-only buying club, based in Merrillville, Indiana, has 45 locations in North America and 250,000 members.

The retailer recently underwent a two-year makeover of its website and e-commerce program to include more personalized content recommendations and be more mobile-friendly. Roughly 40 percent of DirectBuy members access its website via mobile devices. The new app is part of the digital makeover.

For more:
-See this DirectBuy press release
-See this DirectBuy announcement

Related stories:
DirectBuy names new VP of sales
Neiman Marcus CMO Wanda Gierhart talks visual search
Neiman Marcus expands Snap.Find.Shop visual search
JCPenney adds visual search
Macy's betting on QR code revival and image recognition

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