ESPN has inked a multi-year partnership deal that gives DICK's Sporting Goods (NYSE:DKS) exclusive rights as the network's e-commerce provider of licensed merchandise and sporting goods on ESPN.com and related digital properties.
DICK's Sporting Goods launched its exclusive online shop at dicks.com/espnfanshop which ESPN will promote across various platforms, including ESPN.com, ESPN The Magazine, ESPN Radio and mobile properties like ScoreCenter, GameCast and WatchESPN.
"This groundbreaking collaboration with ESPN blends sports content and commerce, solidifying DICK's as the premier destination for licensed product," said Lauren Hobart, SVP & Chief Marketing Officer, DICK'S Sporting Goods, in a statement. "DICK's is excited about this dynamic multi-channel approach, which includes traditional and non-traditional marketing and eCommerce, to better serve the needs of athletes and fans everywhere."
Former partnerships between DICK's and ESPN included the store's sponsorship of college basketball's "Champ Week." The two had also worked together to produce DICK's Hell Week, a documentary that follows a high school football team during an intense pre-season training camp.
For more see:
This DICK's Sporting Goods press release
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