Dick's Sporting Goods (NYSE:DKS) is partnering with UberRush to provide fans in Chicago and New York City the opportunity to receive official Super Bowl championship t-shirts the night of the game.
Football fans in eligible zip codes will be able to place orders through the retailer online and receive the t-shirts via UberRush, with all delivery fees paid by Dick's. The deliveries will occur for about two hours after the game; if inventory remains, delivery will restart at 9 a.m. on Monday morning.
"Partnering with Uber to bring this exclusive experience to displaced fans of the Broncos or Panthers living in Chicago and New York City is really exciting for us," said Ryan Eckel, Dick's VP of brand marketing. "Sports provide a crucial sense of community, particularly for those living far from home, so we wanted to find a way to create a 'home-field' celebration for the winning team's fans. On Sunday, they can be wearing an official championship t-shirt hours after their team wins the big game."
"Our partnership with Dick's Sporting Goods is a great example of creative ways that businesses of all sizes can leverage on-demand delivery enabled by UberRush to engage with their customers," said Michael Conti, general manager, UberEverything NYC. "We are excited about the many possibilities."
Dick's has been trying to stay on the cutting edge of sports retail with its ship-to-store option and its recent introduction of the Chelsea Collective, the brand's first women's fitness and lifestyle boutique.
-See this Dick's Sporting Goods press release
Dick's opens Chelsea Collective in Pittsburgh mall
Dick's Sporting Goods opens first women's store
Dick's, Field & Stream open dual store in one location
Dick's Sporting Goods increases ship-to-store assortment by 120%
Dick's ship-from-store service reduces mailing costs