Dick's Sporting Goods (NYSE:DKS) announced the opening of its first All-American Sports Center, a concept that combines a Dick's store and a Field & Stream store in one location. Opening July 23 in Mobile, Alabama, shoppers will be able to move between the two stores once inside the door.
The location will carry all of the traditional items sold at a Dick's and Field & Stream, allowing customers to easily move between retailers and check out at either location.
"We're excited to offer the residents of the Mobile community two great stores in this one great location with the All-American Sports Center," said Steve Clemente, president of Field & Steam. "The store will carry an unparalleled assortment of sports and outdoor apparel, equipment and accessories and will become a real destination for athletes and outdoors enthusiasts in the community."
Dick's has shared retail space before, including a lease to occupy the top floor of a Sears (NYSE:SHLD) in King of Prussia, Pennsylvania. In this case, Dick's was leasing the space as a real estate deal with the department store chain.
Dick's has made an effort in the past year to improve its omnichannel strategy. Last spring, the retailer extended its buy online and pick up in-store program in 100 of its 560 stores. The retailer strengthened the ties between its e-commerce and brick-and-mortar businesses by increasing the ship-to-store assortment by 120 percent, further leveraging stores to fulfill online orders.
-See this Dick's Sporting Goods press release
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