Dick's expands digital sports suite

Image: GameChanger Media

Dick's Sporting Goods announced the acquisition of GameChanger Media to build upon its Dick's Team Sports HQ suite of digital youth sports offerings. The live scoring app delivers coaching insights, play-by-play updates, and game recap stories for more than 165,000 amateur baseball and softball teams.

"We believe the addition of GameChanger and its unique in-game mobile experience to Dick's Team Sports HQ strongly supports our efforts to provide unparalleled technological capabilities to youth, prep teams and leagues across the country," said Edward Stack, chairman and CEO, Dick's Sporting Goods.

The Team Sports HQ is used by youth sports leagues, teams, coaches and parents across the country to help with free league management services; custom uniforms and FanWear shops; and access to donations and sponsorships.

Earlier in the month, the sporting goods chain's Team Sports HQ platform was named the official technology provider for Little League and its 3.4 million participants, volunteers and families around the country. The Team Sports HQ platform is part of a larger technology acquisition from August, when Dick's acquired sports management company Affinity.

Piling on the acquisitions in 2016, last month Dick's acquired Golfsmith stores at a bankruptcy auction. Teamed up with liquidators, Dick's won the bid of about $70 million on the recently bankrupted company and plans to keep open at least 30 Golfsmith stores and shutter the rest. At the time of its bankruptcy filing in September, Golfsmith had about 109 stores in the U.S. and has been closing them ever since.

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In the latest earnings report, Dick's Sporting Goods exceeded earning expectations and raised its full year guidance after reporting a 5.2% increase in same-store sales. Net sales for the third quarter increased 10.2%.

"We are very pleased with our third quarter results, which were driven by a 5.2% comp sales increase and gross margin expansion. We realized meaningful market share gains and saw growth across each of our three primary categories of hardlines, apparel and footwear, while maintaining tight control of our inventory," said Stack. "Looking ahead, we believe our assortment and marketing will help us to continue to capture displaced market share this holiday."