DHL unveils delivery exclusively for online shopping

DHL creates a delivery service specifically for online shopping. (DHL)

Worldwide logistics company DHL has unveiled a new delivery service specifically for online retailers. DHL Parcel Metro is a fast and flexible service that offers same-day and next-day delivery in Chicago, New York and Los Angeles. 

How it works: The service creates a virtual delivery network of local and regional vendors and crowd-sourced drivers to ensure maximum flexibility. Using a unique software platform, the system selects drivers that offer the appropriate service levels and capacity on specific routes. 

"The service complements our existing product portfolio and provides a unique end-consumer delivery experience which is a typical expectation in e-commerce today," Lee Spratt, CEO of DHL e-commerce Americas, told FierceRetail. 

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The idea is to create a seamless experience for consumers. Once orders are placed, the shopper selects a delivery destination and time window: two-hour, same day or next day. Then, a mobile interface which can be customized with a retailer's branding allows the shopper to track shipments in real-time, communicate special instructions and reschedule deliveries. Plus, DHL e-commerce can bundle fulfillment and Parcel Metro delivery solutions for online retailers. 

According to the E-commerce Packaging Study 2016, 2 out of 3 consumers want the option for orders placed by 5 p.m. to be delivered the next day. And another 3 out of 5 consumers would like orders placed by noon to be delivered the same day. In addition, consumers are looking for options such as mobile tracking, instant delivery alerts and online or on-demand interaction with customer service/delivery driver.

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"Metro’s flexible options will greatly reduce failed delivery attempts, achieving faster service time per delivery and avoiding multiple delivery attempts per parcel," Spratt said. "Usage of alternative delivery modes (i.e. bikers, walkers) for dense areas also ensures a reliable, economically and ecologically beneficial last-mile delivery."

The company will roll out the service in Dallas and Atlanta in the second quarter of 2018, and San Francisco and Washington, D.C., before the year end.