DHL rebrands itself for e-commerce

Logistics and transportation company DHL Global is changing its name to DHL eCommerce to show its renewed commitment to e-commerce solutions.

The rebranding will accompany an enhancement across the entire logistics chain to meet the rising demand for automated e-commerce solutions in several industry sectors including fashion, consumer electronics, media products and pharmaceuticals. The new services will add value throughout the supply chain process, while continuing services for domestic and international shipping.

The name change comes at a time when e-commerce is seeing significant growth worldwide, particularly in emerging markets.

"Robust growth in e-commerce is a critical planning element for retailers and all the enterprises that supply them, presenting them with a new range of opportunities and challenges," said Lee Spratt, CEO of DHL eCommerce Americas. "DHL eCommerce will provide customers with the services they need to meet these challenges in the supply chain, as well as in additional value-added services such as targeted marketing, shared-use fulfillment facilities, day-definite delivery and handling international returns. And we will do this as we continue to provide the full range of the high quality B2C shipping services for which DHL Global Mail is known."

Recent research from DHL shows that e-commerce already accounts for 11 percent of all trading volume in the United States and is expected to rise 40 percent in developed countries and 30 percent in developing countries by 2025.

The company's goal is to grow its position in e-commerce logistics in Germany, Europe and beyond. And parent company Deutsche Post DHL wants to establish itself as the number one provider of cross-border e-commerce and become a key player in selected countries.

E-commerce is making a big jump internationally, especially in countries like China with an emerging middle class population. For example, China now hosts one of the biggest single e-commerce shopping days in the world, Singles' Day. This year, Alibaba's (NYSE:BABA) network of online retailers made more than $9 billion in sales during the 24-hour shopping extravaganza.

Alibaba is joined by many other retailers trying to get a piece of the Chinese e-commerce market including brands such as Gilt, Costco (NASDAQ:COSTCO), ShopRunner, Ikea and Zara.

For more:
-See this DHL press release

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