Despite The Weather, Spring Holidays Pushed In-Store Traffic And Sales

Despite lousy weather across much of the U.S., shoppers hit bricks-and-mortar stores this spring, according to data from RetailNext, which measures in-store traffic and sales using sensors in stores. Traffic was up the week before Easter, peaking on Friday, March 29, at 47 percent higher than a typical Friday. The Thursday through Saturday before Mother's Day averaged sales boosts of 14 percent over ordinary levels. Compared to a typical Monday, Memorial Day traffic was up 73 percent and sales were up 59 percent. And pre-Father's Day sales peaked on June 14, with sales 32 percent higher than a typical Friday. That's all useful data, but it will be even more useful if RetailNext offers up year-over-year statistics next spring. Story