Deliv, Uber expand partnerships

Same-day delivery is heating up, with last mile service providers Deliv and UberRUSH announcing new partnerships.

Deliv is now partnering with Google Express to support same-day delivery throughout the San Francisco Bay area. Deliv has partnered with retailers, including Best Buy, Macy's, Kohl's and Walgreens, to fulfill same-day orders in many markets, but in the past year has quietly powered delivery for several shopping platforms and e-commerce companies, including Google Express and Farfetch.

These are now official partners. Casper, Handy, Plated, The Bouqs, BlueApron, Drync, Urban Stems and BloomThat are also new partners.

Deliv provides back-end, same-day delivery services for businesses and can integrate directly into their enterprise e-commerce websites and inventory management systems. It's exclusively package delivery, unlike Uber, which seeks to leverage its fleet of drivers (independent contractors) to also deliver packages.

Delivery service UberRUSH has also announced a partnership with Google, Nordstrom, SAP and T-Mobile to make same-day deliveries in three markets: New York City, San Francisco and Chicago.

Uber will provide retailers with a private API to integrate the service option into their checkout process, according to GeekWire.

The same-day delivery market is getting crowded with options, including Amazon's Prime Now and Google's own Express unit, in addition to local couriers. Amazon even launched its own crowd-sourced delivery service called Flex in September.

While retailers seem compelled to offer same-day and even one-hour delivery in many markets, it's not clear just how great the demand is or if the financial model will work.

For more:
-See this Deliv announcement
-See this article from GeekWire

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