Darby Smart launches indie marketplace

Online marketplace Darby Smart is offering artisans a place to sell their handmade goods. Launched in beta in December, with 250 sellers listing more than 1,500 handmade items, the new marketplace is now available to sellers worldwide.

Darby Smart touts itself as the go-to online place to buy products for the creative, do-it-yourself consumers.

"Our designers inspired us to think more broadly about our marketplace as the single destination for everyone's creativity needs," said Nicole Shariat Farb, founder and CEO of Darby Smart. "Our designers are doing three things: buying craft supplies, inspiring DIY ideas and selling handmade goods. Essentially, they are both buyers and sellers of craft supplies in different forms, so it made all the sense in the world to serve both sides."

More than half of U.S. households engage in crafting each year, and the crafts industry in the United States is estimated to be worth $29 billion. With the launch of the Darby Smart marketplace, there are now more opportunities for these crafty consumers to monetize their creations.

As Darby Smart carves out a niche in the crafts industry, the company will face competition from other curated marketplaces such as Etsy and Amazon (NASDAQ:AMZN). However, Amazon announced last week that it would shut down its Webstore, the platform that gives small businesses the ability to run their own online store. Still, online marketplaces have a lot to compete with. Amazon's third-party sellers broke a record in 2014, selling more than 2 billion items worldwide.

For more:
-See this Darby Smart press release

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