By Chris Gelbach
Tiger, a low-price Danish discount retailer that currently operates 437 stores in 25 countries, will make its U.S. debut in New York City on May 16 with a 5,000-square-foot flagship location at Broadway and 21st Street.
The store, which will operate under the name Flying Tiger Copenhagen in the U.S. to avoid trademark issues, features quirky products across categories that include homeware, kitchenware, stationery, toys and hobby items.
"We're really directed toward your inner 8-year-old," Tiger's managing director Tina Kanter told Women's Wear Daily. Most of the store's projects cost less than $10. "We don't want to be considered a dollar store," Kanter said. "It's about the experience. We're highly designed and high quality."
While the chain offers whimsical products such as moustache-shaped sponges and retro bicycle horns, a 2014 article in The Irish Times noted that Tiger's best-selling items in Ireland include basics such as bottles of water, clear tape, pens, cards, satin ribbon, peanut and sesame bars, chocolate milk, AA batteries, and white dinner candles.
Tiger is scouting other areas of New York City for more stores, with a goal of opening three additional locations there in 2016. Tiger's worldwide logistics partner, DSV, has already built a new facility in Edison, New Jersey, to support Tiger's growth. According to a February DSV company statement, Tiger currently has an annual global store growth rate of 50 percent.
There has been a rush of international retailers opening stores in the United States, even as fast-fashion outlets such as Uniqlo continue to expand here.
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