Cyber Monday Sales Top $2 Billion, Set New World Record

This year's Cyber Monday was one for the record books. Early reports indicate that yesterday's online sales topped $2 billion, shattering last year's U.S. e-commerce record of $1.465 billion.

According to Adobe Digital Index 2013 online shopping data, sales reached $2.29 billion, a 16 percent increase over last year. A separate report from IBM estimates that figure could rise to 21 percent over 2012's Cyber Monday growth.

The results are not surprising following another record-breaking day for online sales over the holiday weekend. For the first time in history, e-commerce sales on Thanksgiving topped $1 billion, an 18 percent increase from last year's Turkey Day.

Black Friday, too, saw a sharp rise in online sales, with $1.93 billion in revenue, a 30 percent increase over last year. Altogether, Thanksgiving Day through Cyber Monday also capped the highest five-day online sales period on record, with sales climbing 16.5 percent over the same 5-day window last year.

In addition to setting a single-day record, mobile traffic exceeded 17 percent of total online sales, an increase of 55.4 percent over 2012's Cyber Monday, according to IBM. Retailers catering to smartphone and tablet users benefited the most, with mobile traffic accounting for 32 percent of site visits, a 45 percent rise from last year.

For more see:
This Adobe Digital Index press release 
This IBM Digital Analytics article

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