U.S. shoppers spent more than $2 billion dollars on e-commerce this Cyber Monday, up 17 percent from last year. The occasion marked the heaviest online spending day in U.S. history and the first time ever to surpass $2 billion in sales.
According to data collected by comScore, the Saturday after Thanksgiving posted its first-ever $1 billion shopping day, and Sunday's sales were just below the $1 billion mark. Combined, the weekend had an increase of 26 percent from last year. And the entire five-day stretch was up 24 percent from 2013, recording $6.6 billion in sales.
"With more than $2 billion in online buying on Cyber Monday to cap an exceptionally strong 5-day period since Thanksgiving, the online holiday shopping season is clearly going very well at the moment and is currently running ahead of forecast," said comScore chairman emeritus Gian Fulgoni.
Fulgoni noted that while other sources report weak sales due to a tough economy, and flagged by slowing brick-and-mortar sales, it's actually just a shift in where the sales are coming from.
"What we may really be seeing is an accelerating shift to online buying as mobile phones spur increased showrooming activity. The data we're seeing suggest it may be more a change in shopping behavior than a lack of consumer demand," said Fulgoni.
Over Black Friday weekend, about 41.9 percent of a total average shopping budget was spent online, down 10.2 percent from last year. Most shoppers, 46.7 percent, were online on Black Friday; 36.3 percent were online on Saturday and 26.2 percent were online on Thanksgiving Day.
Online retail sales in the United States are expected to reach $335 billion in 2015 and $512 billion by 2020, according to FTI Consulting's "2014 Holiday Retail Forecast: More Mediocre."
-See this comScore press release
Cyber security affects consumer holiday spending
Staples opens e-commerce test lab
Macy's sees pay-off from aggressive promotions and omnichannel strategies
Saks uses social media to nap shoppers
Deckers opens first brand showcase store, 'innovation lab' to boost omnichannel growth