CVS rolls out updated app

CVS/pharmacy (NYSE:CVS) has released an update that the retailer is calling a complete transformation intended to provide a more intuitive experience.

The newly updated app for iPhone and Android lets users perform key pharmacy and shopping tasks, including prescription refills and checking for potential drug interactions, as well as redeeming personalized coupons.

The home screen has been redesigned to be more personalized, with an updated toolbar for better navigation.

The layout is more intuitive, according to the retailer, with features broken out to help users better optimize the app in their everyday lives. Users can more easily locate and click on common functions, such as retrieving rewards from the ExtraCare loyalty program and setting up text alerts when prescriptions are ready for pickup.

There's a simplified user experience in the ExtraCare section so that members can quickly scroll through personalized offers and ExtraBucks Rewards and send them digitally to their cards.

"It's important to us–and our customers–that we deliver a personalized mobile shopping experience and extend access to our pharmacy services in a way that's seamless," said Brian Tilzer, senior VP, chief digital officer for CVS Health. "These updates empower our users to quickly scroll to the features they are looking for and take advantage of all their CVS/pharmacy needs when, where and how they want. Refilling prescriptions, getting medication reminders and saving money on everyday health needs is now effortless and right at their fingertips, which ultimately helps our customers in meaningful ways on their path to better health."

CVS' rewards program is among the more robust in retail, but the chain's mobile experience has lagged somewhat behind its competitors. Walgreens (NYSE:WAG) and its Duane Reade stores have tested and expanded initiatives that include a partnership with WebMD and even a program that tied weather alerts to SMS text messages pushing related promotions to shoppers' phones.

*This story was originally published in FierceRetail's sister publication, FierceMobileRetail. 

For more:
-See this CVS press release

Related stories:
Walgreens, WebMD launch rewards, prescription app
CVS Health sets $10B buyback plan
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CVS, Walgreens, Rite Aid offer prescription relief to newly-insured patients
Walgreens' new prescription text service is fast and pointless

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