CVS mobile strategy drives wellness growth

CVS Caremark (NYSE:CVS) is making mobile a priority in building its pharmacy business. The focus is on providing shoppers with health-related information including reminders and "pill identifiers." There's even a voice-activated app.

"By using mobile to integrate the front store and pharmacy experiences, we can provide a level of personalized value that truly supports each customer on their path to better health," said Brian Tilze, CVS chief digital officer. Story