Customers looking for information on vitamins and supplements can now turn to CVS/pharmacy (NYSE: CVS) for a full wealth of educational resources. The drugstore chain has unveiled its new Family Vitamin Center, an online hub designed to support customers' personal health goals and take the confusion out of the vitamin aisle.
The Family Vitamin Center features an interactive questionnaire and guidance tools that provide personalized supplement recommendations. Customers will also be able to identify which vitamins and supplements are best suited to address personal wellness goals or health conditions.
The tool allows users to shop by goal, such as heart health or immune support. For customers who regularly consume vitamins, CVS/pharmacy now offers Ship & Save, an automatic replenishment program that offers free shipping and a 20% savings on vitamins and supplements.
Digital initiatives such as the Family Vitamin Center are growing in popularity among retailers aiming to boost their omnichannel resources as more customers begin to engage with stores across digital platforms. This new addition to the CVS.com portfolio joins other features already offered on the website, including a tool to manage and refill prescriptions, the ability to find a local pharmacy or MinuteClinic, and the recently launched Drug Information Center.
For more see:
-This CVS/pharmacy press release
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