CVS invests in Curbside for new CVS Express

CVS Health (NYSE:CVS) has joined the ranks of merchants investing in third-party online fulfillment. The retailer is partnering with Curbside to provide pick-up services for online orders and has made an investment in that business.

The new service – CVS Express – is a digital solution that lets shoppers make in-app mobile purchases which are then brought to their car outside the store, via Curbside.

The mobile program was created in-house by CVS's Digital Innovation Lab in less than three months and is the first retail solution that integrates Curbside's technology into the app, according to the company.

"We believe digital tools are the key to making health care convenient, personal and affordable for our customers, and CVS Express is a perfect embodiment of our digital mission," said Brian Tilzer, senior VP and chief digital officer. "By working closely with our retail team and partnering with Curbside, who brought industry-leading technology to our platform, we rapidly developed a seamless and simple solution that creates a significant time savings for customers. We are committed to redefining convenience and this will be one of many steps on that journey."

CVS Express is currently available in San Francisco, Atlanta, and Charlotte, North Carolina, and will begin rolling out to additional locations later this year. Shoppers can use it for all front store and over-the-counter items, with no added fees.

CVS is the second national retailer to invest in a third-party mobile fulfillment solution this year. Whole Foods has partnered with and invested in Instacart to provide one-hour delivery for orders from its stores in multiple markets, with an eye to growing the service.

Curbside also provides pick-up services for Target stores, locations that now contain CVS-branded pharmacies after Target sold its pharmacy operations to CVS.

For more:
- see this CVS Health press release